Text, media and embed blocks
These are the general-purpose blocks for writing content and dropping in media — the ones you'll use most often on an ordinary page. See Layout and highlight blocks for the promotional, photo-led sections; this article covers plain text, images, video, embeds and photo galleries.
Text Section
The general-purpose rich text block — headings, bold/italic, bullet and numbered lists, blockquotes, a horizontal rule, tables, and inline images. You can also embed a Call to Action, an Accordion, a Video Player or an Iframe Embed inside the text itself, using the block button in the text toolbar — useful for a call-to-action button partway through a long article without breaking it into two separate page blocks.
Fields that matter: just the text itself — there's no separate title or subtitle field. Use a Heading style inside the text for a section heading.
Use Text Section when you're writing plain content with no image alongside it. For an image next to the text, use Image & Text instead.
Image & Text
One or more images beside a rich text block. Layout sets whether the image sits on the Image Left or Image Right side. Like Text Section, the text field can embed a Call to Action, Accordion, Video Player or Iframe Embed inline.
Fields that matter: Layout (Image Left/Image Right), Images (at least one — each with an optional caption), Content (the rich text, required).
Unlike most blocks in this help centre, Image & Text has no separate Title field — write your heading directly into the Content field using a heading style.
Use Image & Text when a photo needs to sit alongside a longer, freely-formatted write-up. For a short header-and-description pairing next to a single photo instead, use Feature Section (see Layout and highlight blocks).
Call to Action
A simple block on a dark blue band: optional rich text plus up to 2 buttons. No image, no separate heading field — just a short message and a button or two.
Fields that matter: the rich text body (optional), up to 2 buttons.
Use Call to Action when you want a short, focused prompt with a button — nothing more. For anything that needs its own heading/subtitle, use one of the blocks in Layout and highlight blocks instead.
Video Player
Embeds a YouTube or Vimeo video. Paste any link format from either platform — a watch link, a share link or an embed link all work. Choose an Aspect Ratio: 16:9 Widescreen, 4:3 Standard, 1:1 Square or 9:16 Vertical.
Fields that matter: Platform (YouTube/Vimeo), URL, Aspect Ratio, and a Title field — this is an accessibility label for the embedded frame, not a heading shown on the page.
Visitors must accept cookies before the video plays. Until they do, the block shows a "this video requires cookies" prompt with a button to open cookie preferences, instead of the player.
Iframe Embed
Embeds any other web page or tool inside your page, at a fixed Width and Height in pixels (it will never grow past your page's own width even if the number is larger). Use this for a tool or widget that doesn't have its own dedicated block here.
Fields that matter: Iframe Source URL (must be a valid URL), Title (accessibility label, required), Width, Height.
Use Iframe Embed when nothing more specific fits — for a Google Map specifically, use Map below instead; it validates the link and doesn't ask you to set pixel dimensions.
Map
Embeds a Google Map. In Google Maps, use Share → Embed a map, then paste the whole snippet it gives you (or just the link) into Embed Code. The field checks that what you pasted is a genuine Google Maps embed link and will reject anything else.
Fields that matter: Embed Code — the full iframe snippet or URL from Google Maps' own Embed a map option.
Like Video Player, this needs cookie consent before it displays — visitors who haven't accepted see a prompt to manage their cookie preferences instead of the map.
Photo Grid
A grid of photos that opens a full-screen, click-through lightbox when a visitor clicks any image.
Fields that matter: the usual header fields (see Layout and highlight blocks for what that means), Photos — an image per row, no captions.
Use Photo Grid when you're showing a set of photos to browse — an event recap, a facility tour. For a single photo alongside text, use Image & Text instead.
Related
- Pages and the page builder
- Layout and highlight blocks
- Images and files